Now accepting partners Official MSN Content Partner
THESOUL RIDGE

A bridge to 350 million new viewers

The distribution tool for publishing creator and brand content to MSN and 60+ streaming platforms

350M · New viewers 60+ · Platforms 22 languages · Reach

The road to MSN already exists — we are the road

Across the Microsoft ecosystem MSN reaches more than four hundred million unique users every month, through Windows, Edge, the MSN homepage, and the Xbox dashboard. Worldwide access is solely through Microsoft’s recognised content partners, TheSoul Group is one of them.

TheSoul Bridge was built inside TheSoul Group to distribute our content. In 2024 we opened the same infrastructure — the relationships, the MRSS pipeline, the account managers — to outside partners.

The Road Already Paved

0M+
Monthly views across TheSoul content on Microsoft Start
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Average views per video, per month, on MSN
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Distribution platforms in the network — CTV, VOD, FAST
Top 0
Publisher on Microsoft Start by reach, worldwide

Three paths,
one bridge

Built for partners who think differently. A single, proven infrastructure underpins three bespoke partnership models

a Creators

A whole new audience

  • Revenue share — no upfront fees or retainer
  • We handle MSN review & metadata
  • Real-time dashboard, dedicated account manager
  • Multi-language distribution
b Content owners & aggregators

A pipeline for the whole catalogue

  • Audit, ingest, dedupe, localise
  • MSN, VOD & FAST channel packaging
  • Proprietary MRSS delivery, video & articles
  • Up to 22 languages, multi-currency
c Brands

A channel, not an ad slot

  • Co-production & original content
  • Dedicated branded channel on MSN
  • Seasonal programming & strategy
  • Proven success with global brands

Three steps to launch and monetise on MSN and other platforms

Tell us about you. We then handle the review, analysis of the opportunity, technical setup, content preparation, submission, and reporting — every step, start to finish. That’s the deal.

01

Qualify & forecast

Your content is reviewed against MSN requirements, guidelines and other key criteria. We then provide extensive feedback.

02

Optimise & submit

Metadata, thumbnails, scheduling, MRSS delivery. We pass through the MSN Partner Hub and the rest of the lattice in parallel

03

Earn & scale

Dedicated account manager, real-time dashboard, multi-currency payouts. You see the growth, we keep everything running smoothly

From zero MSN presence to $30,000+ in revenue — in ninety days
0M
Views in cohort window
0K
Average views per video
$0K
Avg. monthly revenue, sustained
Creator partner · Q2 2025 · Verified data on request

Send us your content proposal

We evaluate every submission and provide feedback within three working days — and if we’re a fit, we’ll map out a clear path to launch and monetise

  • Revenue share only — no upfront fees, no retainer
  • Response within 3 business days
  • Multi-currency international payments