Now accepting partners — Cohort Q3 · 2026 Official Microsoft Start aggregator · Since 2023
THESOUL RIDGE

A bridge to 200 million screens you don’t reach yet

The distribution tool for publishing creator and brand content to Microsoft Start and 60+ streaming surfaces — on revenue share

CAP · 200M RISE · 60+ SPAN · 22 languages
KEYSTONE

The road to MSN already exists — we are the road

Microsoft Start reaches more than four hundred million unique visitors every month — through Windows, Edge, the MSN homepage, the Xbox dashboard. Access is gated to about ten content aggregators worldwide. We are one

TheSoul Bridge was built inside TheSoul Group to move our own content. In 2024 we opened the same infrastructure — the relationships, the MRSS pipeline, the account managers — to outside partners. Revenue share only

The reach already built

0M+
Monthly views across TheSoul content on Microsoft Start
0K
Average views per video, per month, on MSN
0+
Distribution platforms in the network — CTV, VOD, FAST
#0
Publisher on Microsoft Start by reach, worldwide

Three banks,
one bridge

One infrastructure, three kinds of partner. The pipes are the same; what changes is what you bring and what you take back

a Creators

A second audience, off platform

  • Revenue share — no upfront, no retainer
  • We handle MSN review & metadata
  • Real-time dashboard, dedicated account manager
  • Multi-language distribution
b IP owners & aggregators

A pipeline for the whole catalogue

  • Audit, ingest, dedupe, localise
  • MSN, VOD & FAST channel packaging
  • Proprietary MRSS delivery, video & articles
  • Up to 22 languages, multi-currency
c Brands

A channel, not an ad slot

  • Co-production & original content
  • Dedicated branded channel on MSN
  • Seasonal programming & strategy
  • Precedent: Hasbro · Crayola · Rovio

Three crossings,
start to revenue

We handle the complexity. What you do is decide whether to send us your content. The rest is on us

01

Qualify & forecast

Your content is reviewed against MSN guidelines and run through a monetisation forecast. We come back with an honest read — or a no

02

Optimise & submit

Metadata, thumbnails, scheduling, MRSS delivery. We pass through the MSN Partner Hub and the rest of the lattice in parallel

03

Earn & scale

Dedicated account manager, real-time dashboard, multi-currency payouts. You watch the numbers; we keep widening the road

From zero MSN presence to $30,000+ in revenue — in ninety days
0M
Views in cohort window
0K
Average views per video
$0K
Avg. monthly revenue, sustained
Creator partner · Q2 2025 · Verified data on request

Send us your best work

We read every submission. Within five working days you’ll have an honest assessment and a revenue forecast — and, if we’re a fit, a path to launch

  • Revenue share only — no upfront, no retainer
  • Response within 3–5 business days
  • Multi-currency international payments